Concepedia

Concept

micro-influencer marketing

Parents

246

Publications

23.6K

Citations

622

Authors

361

Institutions

About

Micro-influencer marketing is a strategic approach within digital marketing involving collaborations between brands and social media users characterized by relatively smaller yet highly engaged and often niche audiences. As a research area, it investigates the dynamics, efficacy, and strategic implications of leveraging these individuals for brand promotion, audience engagement, and achieving specific marketing objectives such as cultivating trust, driving conversions, generating authentic content, and optimizing resource allocation.

Top Authors

Rankings shown are based on concept H-Index.

CC

University of San Diego

DC

Babeș-Bolyai University

JG

Universität Hamburg

SS

Swinburne University of Technology

DJ

Microsoft (United States)

Top Institutions

Rankings shown are based on concept H-Index.

University of San Diego

San Diego, United States

University of Amsterdam

Amsterdam, The Netherlands

University of Tennessee at Knoxville

Knoxville, United States